93% of adults are reached by radio each week!
The all new Valley 98.9FM is home to the Merrimack Valley’s greatest hits of pop, rock and soul. Valley 98.9 targets adults age 35 to 64, a significant population segment of the Merrimack Valley. The Valley 98.9FM signal reaches close to 1 million people.* Broadcasting over the air, online and on smartphones via our Listen Live feature, you can hear us everywhere.
Radio is a prime way to enhance your advertising campaign. Since the average radio listener spends more than 13 hours each week** with their favorite radio stations, it’s easy to generate enough message frequency to get them to visit your website or stop by your shop or business to purchase your products or services.
According to the Pew Research Center, “traditional AM/FM radio…continues to reach the overwhelming majority of the American public. Audio as a platform is stronger than ever as more and more ways to listen continue to emerge.”
*Source: 42 dBu FCC Contour Analysis (Population 968,517)
**Source: The Nielsen Company